Client Spotlight: Naylor's Sport and Occupational Rehab
Each month we are going to do a client spotlight showcasing the work we have done for specific clients.
This client spotlight features Naylor’s Sport and Occupational Rehab, who we recently did a promotional video for.
Who the client are:
Naylor’s Sport and Occupational Rehab are a rehabilitation and injury specialist clinic based in Lincoln, at Bishop Grosseteste University campus in the BG Futures building. They work with a variety of clients from athletes and bodybuilders to occupational injury sufferers.
The brief and what we did:
When they opened their brand new clinic a few months ago, they asked us to shoot them a promotional video to showcase their new premises and advertise their services. The target was to expand their growing business even further. They had already planned to do a small facebook advertising campaign to promote the video and we advised them on the best time and way to post their video to ensure the largest organic reach possible through their Facebook page. This allowed them to reach the most new clients possible using the advertising money, rather than their advertising budget being used to get views from current clients.
The video was quickly viewed around 4000 times and was shared over 50 times – meaning it reached thousands of potential clients. Naylor’s reported that the video brought in many new customers within days of it launching, many of these becoming regular clients and reccommending friends and family to their service.
The video can be promoted at any time in the future to bring in more clients and spread the scope of their business, meaning the value for money is ongoing.
Here is the video we shot: